HELLO! I'M FLÁVIO AND THIS IS MY JOURNEY
About me
I’m a Brazil-based UX Designer with a strong foundation in Branding Design with over 10 years of professional experience. I create designs that are visually appealing and purposeful, ensuring alignment between brand identity and user needs.
My academic background in Design, combined with certifications in UX Design, provides me a strong theoretical foundation in Design Thinking, Typography, Composition, and Storytelling. Additionally, my professional experience enhances this with practical expertise in tools like Figma and Adobe Creative Suite.
EDUCATION
2009 - 2015 Bachelor degree in Design, University of Brasilia
2012 Exchange in Graphic Design, University of Buenos Aires
2023 Summer course English B2 - C1, University of Utrecht
CERTIFICATIONS
2024 Full course (200h) UX Unicornio
– Product Design / UI Design / UX Strategy / UX Research / UX Writing
2024 Design Boost (100h) – UI Design / Design System
2023 User Research for beginners, Patricia Reiners
2023 Figma basics, Arturo Servín
2022 English for UX Design, The Starter Portugal
2022 Bootcamp UX Design, Aldeia
AWARD
2024 Tribute from the Legislative Chamber in recognition of my contributions to the field of Design in my city, Brasília
My Work Experience
Title AI Model Trainer - Product Design Expert
Period September 2025 — Present
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Experimented with vibe coding using GPT-5 to translate abstract brand and product intentions into functional, user-centered design prototypes.
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Curated and validated AI training prompts, elevating digital product design quality for SaaS and web interfaces.
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Evaluated AI-generated responses, enforcing accessibility and industry UI/UX standards in design solutions.
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Drove prompt review process, streamlining workflows with international cross-functional teams via Slack.
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Positioned at the intersection of UX and AI, contributing to the future of AI-driven design workflows and automated prototyping.
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Title UX Designer
Period March 2020 — Present
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Collaborated on the redesign of the Federal Court’s main institutional portal, with a focus on building accessible and establishing scalable design components and accessibility standards (WCAG 2.1).
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UX Research: planned and led UX research initiatives, including stakeholder interviews, usability testing, and structured user interviews to gather insights from internal and external audiences.
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Helped evolve the court’s Design System by creating reusable, inclusive components, and contributing to documentation and accessibility annotations for development teams.
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Facilitated design review sessions and advocated for inclusive design practices, providing accessibility guidance and recommendations throughout the product lifecycle
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Global Event Design (INCOSAI 2022): Led the end-to-end design strategy for a 170-country summit in Rio de Janeiro, delivering 150+ digital/physical assets (Brand Identity, website, campaigns, print).
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Led an international effort with teams from North America, Europe and Asia to update the International Organization of Supreme Audit Institutions, cataloguing the institution’s history to develop the Brand Guidelines.
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Title Senior Designer Freelancer
Period September 2025 — Present
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Collaborate internationally with teams from USA and England
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Development of visual identity and digital assets for pharmaceutical companies.
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Title Founder
Period May 2019 — April 2025
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Founded a 1,000+ product e-commerce brand, designing user journeys that boosted repeat purchases by 40%.
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Developed business models and service blueprints, applying Product Strategy to align customer experience with business objectives.
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Customer-Centric Design: Applied Design Thinking to align CX with business models, selling products to 8 countries.
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Title UI Designer and Partner
Period August 2024 — April 2025
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Developed applications with a user-centered approach, integrating Product Strategy to align design with business goals.
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Conducted UX Research, including qualitative and quantitative studies, as well as target audience interviews.
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Created interactive prototypes and wireframes to validate user flows and improve product usability.
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Title UX/UI Designer
Period February 2025 — April 2025
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SaaS Product Design: Designed end-to-end UX for B2B applications, from user research (interviews, surveys) to high-fidelity prototypes (Figma)
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Data-Driven Iteration: Improved usability through iterative testing and A/B validation.
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Created interactive prototypes and wireframes to validate user flows and improve product usability.
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Title Designer
Period March 2016 — July 2018
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Developed comprehensive brand guidelines to ensure consistency across 3 digital platforms and user touchpoints with over 30,000 followers
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Conducted research to understand user requirements for experiences within city spaces.
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Conceived well-known graphic projects that helped the city earn the title of Creative City of Design by UNESCO in 2018.
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Some institutions I have worked for as a Freelancer:
